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Product Design, Product Development, Product Feedback and Focus Group Services

Product Development

Your company’s image is your identity in the marketplace. Developed well, image and brand awareness are essential assets that have the ability powerfully to differentiate you from your competitors. The goal is to make your company or product instantly recogizable. ICG can assist you in all aspects of branding.

  • Coordination of product design, engineering, and prototyping

    ICG is a skilled, diplomatic team player when working with product-development teams and coordinating with designers, engineers, and prototypers to convert your requests into viable products.

  • 3D Renderings/Virtual Prototype Design

    A virtual prototype can display a product design as a 3D image as a prelude to physical prototyping or in place of physical prototyping. This is especially valuable in the early stages of prototyping and product development for feedback, analysis, and product evaluation. ICG assists with turning your concept into a virtual product that can be rotated 360-degrees and uses this effectively for market feedback in the early stages of product development.

  • Sourcing local and/or overseas manufacturing

    Through established industry contacts, ICG obtains quotes, assists with large and small production runs, and aligns your company with reliable and proven manufacturing resources. The result is a seamless, accurate, cost-effective and timely production run.

  • Facilitation of focus groups, surveys, and market tests

    Focus groups, surveys, and test marketing are powerful means to evaluate services and test new ideas. With extensive experience in technical, medical, and consumer product testing, ICG can plan, organize, conduct, facilitate and manage all phases of evaluating products that at any stage whether still a concept, under development or ready for the market.