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Changing the Industry One Butt at a Time

Changing the Industry One Butt at a Time

An inventor came to ICG with a patented idea to enhance an existing cigarette lighter. Innovative Consulting Group, Inc. quickly identified commercialization challenges that set the foundation on the direction of the product. A few of the challenges ICG addressed are as follows. First, as a consumer item, a cigarette lighter would need a savvy and appealing design. The current product blueprint required industrial design services. Second, to manufacturer and launch this product, it would require mold and marketing expenses. Last and most important, even if the client could afford to launch the product, he would never be able to get placement of his product next to the cash register with the other lighter products. Faced with these challenges, ICG recommended the inventor license the product to an existing lighter manufacturer that had significant national distribution already in place.

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  • Approach

    With ICG’s direction and professional advice, the inventor was able to make the clear, informed decision to begin a six month licensing program with ICG. During the licensing process, ICG worked with the inventor to create effective licensing materials with a functional 3D virtual prototype. From the animation “snap shot” pictures, ICG was able to extract professional pictures for the presentation, eliminating the cost of a photo shoot. The 3D animation also gave us the creative freedom to move the virtual prototype in any direction for professional viewing.

  • Result

    Within five months, ICG established a co-development relationship with a major lighter manufacture. The manufacturer agreed to offer their expertise in the lighter development, commercialization and distribution in exchange for the opportunity to launch the product. The inventor and the manufacturer are currently developing the product together with input from ICG as necessary.