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Business Plans, Marketing Plans and Market Analysis

Business and Marketing Plans

Knowledge of the current state of your industry, your key competitors and how your company can best position itself to succeed is crucial to your long-term survival. If you are operating “lean and mean” and struggle to justify the internal staff needed to improve your position in the marketplace, we can help. Cost-effective solutions are available through ICG to investigate your competition and your own customer-satisfaction levels and to find opportunities to expand or improve your product line and more.

  • Complete Market Analysis

    ICG will review the market size, growth rate, profitability, industry cost structure, distribution channels (existing and emerging), market trends, and success factors in order to optimize the direction, strategy, and implementation of your business or marketing plan.

  • Formulation of marketing and product launch strategies

    Collaboration with ICG in the development of a market stategy will give you a fresh perspective on how to better utilize your current resources towards your most advantageous opportunities to obtain a competitive advantage and increase sales. Through strategic planning, ICG helps identify how you can leverage your strengths and mimize your weaknesses and engage with your customers, prospects, and competitors to your advantage.

  • Optimum product positioning

    ICG identifies opportunities and guides you in positioning your product or business to increase your market advantage by identifying competing products, collecting industry and customer information, and determining your customers’ buying habits and latest trends.

  • Development of distribution plans and promotional programs

    Through market research and evaluation of industry trends, ICG creates a distribution plan and/or promotional programs for your business to follow. These programs are formulated to improve your company’s results based upon specific objectives, your target audience, budget, and obtainable goals. ICG can assist in all implementation activities as an outsourced marketing department.

  • Forecasting and sales projections

    Forecasting and sales projections are essential measurements tool used by companies to secure financing and plan for future success. ICG staff are well qualified to work with you to create persuasive, credible, and measurable forecast models with projections. Setting realistic, measurable, and attainable goals is the key. These goals are then measured against financial statements and profit-loss projections.