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Inventor Articles

Inventor Articles

Inventor Articles:

TV1
  • Sell My Product on Television

    Inventors of new products often have the option of selling their products on television. Once your patent is issued you will be bombarded by solicitations for putting your product on TV. Don’t be overly flattered by the sales pitches. Read more....

  • Marketing....Where and When to Begin

    Commercialization means making your product available to the potential buyer by creating a company based on your product concept. It is also licensing your product or intellectual property (patent, trademark, copyright) to a company already in the business of manufacturing and selling similar products so that they can then “commercialize”. Commercialization is all about marketing. Determining whether your idea is feasible in the marketplace is the most crucial element in the entire inventing process. If it is not commercially feasible (marketable), you have a dream and nothing more. Read more....

  • Will My Invention Sell

    You, the inventor, want to know if people might actually want or buy your product. You also want to know what, if any, changes need to be made in order for it to be marketable. Furthermore, you want to know BEFORE you go through all the trouble and cost of patenting and offering it to the marketplace for sale or license. Right? Read more....

  • Marketing Planning for Inventors

    nventions are like children to their creators. They can be the defining element in a person’s life. They also require a big investment of time and money. This investment, both monetarily and emotionally, can cloud the vision of the inventor. Occasionally, inventors become so enraptured by their creations that they are unable to look at them objectively. Whether taking a product to market or attempting to license it to another company, having a strategy and a written plan of action is one of the best ways to keep a positive and realistic perspective on the next logical step to take. If you have never done this before you may not realize the importance of it or where to begin. Read more....