Seven Questions for 2010 E-Marketing

January 4, 2010

To keep up with or surpass your competitors, your company’s marketing plan for 2010 must include social media, improving your Web site’s traffic, starting a blog or forum, getting articles published by you or on your behalf about your industry from your perspective, and e-mail marketing to current or potential customers. Your customers must perceive you as offering more value than your competition if you want to survive in 2010.

In order to move forward with your 2010 marketing, it is best to get a clear understanding of what the results were from your marketing efforts in 2009. If 2009’s marketing did not include e-marketing, you will have a lot of catching up to do. Ask yourself the following questions:

1. How many first time visitors came to your Web site each month in 2009?
2. How many of those turned into customers?
3. How often did you make updates to your site?
4. What did you do that was most effective for securing new customers?
5. If you used new e-marketing methods in 2009, what worked and what did not? And, do you know why?
6. Did you have the knowledge to implement the newer and more effective methods of marketing last year?
7. What action do you plan to take to improve your e-marketing and social media marketing for 2010? Classes? Bring in a consultant? Use more trial and error?

Next, put together a set of goals for integrating e-marketing with your traditional marketing. Be sure to make them SMART goals…Specific, Measurable, Attainable, Responsible party for implementation assigned, and include a Timeline. If you are not sure where to begin, call in an expert for some guidance. In a recent survey, we found that less than 4% of businesses even know the difference between a blog and a forum. The average age of those surveyed was 35-40, not above 50 as one would expect. How can anyone expect to be knowledgeable about the more advanced uses of e-marketing, much less, how to select what is most likely to give the results their company wants and how to transfer that to the bottom line?

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