Thank You USPTO for Upcoming Changes

September 10, 2008

Inventors owe their gratitude to the USPTO and Harry Moatz, Director of the Office of Enrollment and Discipline. No more can anyone other than the inventor himself/herself or a patent agent or attorney registered with the USPTO prepare the paperwork or file the applications. There have been so many inventors harmed by invention promoters and others who are not working in the best interests of inventors regarding intellectual property protection. I heard of another such case today; a company charged an inventor thousands of dollars to do a patent search which didn’t even include an opinion of patentability. To make matters worse, this same company refused to tell the inventor who did the work. My advice to inventors is that they NEVER work with anyone other than directly with a patent agent or patent attorney to do this legal work for them! Furthermore, if a company suggests that they do this for inventors, take this as a clear sign to stay clear of that company for any of its services.

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Most Business Web Sites Don’t Get Results

September 9, 2008

Tomorrow, I have a meeting with a company that is quite typical. The first page of their Web site is all about their company and has far too much verbiage for a home page. Their sales are lagging and it is not simply due to the economy or time of the year. You must tell a visitor, within the first 3-5 seconds of landing on your Web site, what is in it for them. If you do not, they will be off to your competitor’s Web site. You have to be one step ahead of your competitors at all times. If your site has not been significantly changed within the last two years, start there. If you have not made any changes or updates to the site within the last 30 days, it is sinking in the search engines. Also, remember that it is not the job of a Web site developer to create your content or know how to leverage it for your company’s marketing direction. This is a job for you and someone who specializes in this form of marketing and content development. Starting with the content and then getting the site developed will save you money and improve your results significantly and translate dollars to your bottom line.

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Beware of Those Who Recommend Design Patents

September 9, 2008

As most good patent attorneys and agents know, a design patent only covers the way something looks, the design. Designs are easy to change. Design patents work quite well for Walt Disney or some other famous entity and are quite licensable in those situations. Most inventors’ products and the inventors themselves are not well served with design patents.

What the vast majority of inventors need is a utility patent which covers the way the invention functionsand is much more suitable for licensing.

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Face-to-Face Meetings With Buyers

September 4, 2008

Let me explain how this show is different. You go to the show where you have preset appointments with multiple companies that are looking for new products in your particular industry. These company representatives meet with you, discuss your product and that day or within a short time, you receive orders. Does this sound too good to be true? It isn’t. That is exactly what happens at the Lawn & Garden Trade Show. The critical issue is that you will not get these results unless you are completely prepared. I don’t mean with prototype in hand and a vague idea of what your product should sell for or sketchy delivery estimates. You must be prepared to take an order the day you arrive at the show. What a concept!!! Unfortunately, this is an opportunity that the majority of inventors are not prepared for and don’t know how to capitalize on. For more information about the Atlanta show June 16-June 19, 2009 in Atlanta go to:www.nlgshow.com. If you need help getting prepared, contact us as soon as possible.

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